Category Article2

Elevating Sales Through Creative ‘ATM’ TikTok Strategies: Success Lessons in Social Commerce

Dr. Richard Lee achieved a remarkable feat by amassing 41 billion in a single live streaming session on the TikTok platform. Reportedly, this sales record stands as the highest in Southeast Asia's history for sales through this platform. Prior to this, Dr. Richard Lee had also hosted a Shopee Live event, generating an impressive revenue of Rp8 billion during his first live broadcast on Shopee Live.